In just a short period of time Elevenate has gone from being a small project to an established brand with our garments being sold in over 150 selected ski shops around the world. We have grown in many ways but our passion and philosophy still remains the same – we make clothes that we want to wear in the mountains. Tailored and anatomically shaped garments made from the best materials. Designed in Åre and tested in the mountains at our doorstep and on our travels.
After a lifetime on skis and more than 20 years in the Alps, with over 6000 ski days between us, it was simply a natural progression to create Elevenate. We moved from Verbier to Åre and started making ski wear the way we like it. Even if I guide less nowadays and Sara doesn’t compete anymore we still ski as much as possible all over the world.
JIMMY ODÉN & SARA RÖNNGREN
We believe that one step towards reducing environmental impact is not to consume more than necessary. In practice, this means that we want our products to have a sustainable design: longevity, high quality, good durability – criteria for minimising negative environmental impact. Our garments should be able to be worn for many years.
Wherever possible, we use bluesign® approved or recycled materials.
Being a business gives us many opportunities to make a difference, which is why environmental work is and must remain a natural part of our decision-making processes.
Elevenate AB works for ecologically sustainable development by:
Making carefully considered choices.
Striving to give our products good longevity.
Choosing high quality textiles.
Trying to practice what we preach and promote environmental awareness among our employees.
Believing that small steps move us forward towards great results.
Evaluating environmental and conservation issues in all our decision-making.
Fulfilling legislated requirements.
Elevenate AB uses suppliers from Europe and Asia. Imports from outside of the EU are primarily from Asia, so a majority of our transports are by sea. One example of a country with which we currently work is China. Unfortunately, deliveries in Europe are mostly via road transport, but other, more environmentally-friendly, options are always considered for freight with the EU.
We avoid air freight wherever possible. This is partly for financial reasons, but also due to the desire to have the least possible environmental impact.
Sara Rönngren – Founder & Designer
Sara competed in the World Cup and Europa Cup as a member of the Swedish National Freestyle Team, before she changed discipline and competed in ski cross and freeski competitions such as the X-Games and the Redbull Xtreme in Chamonix. She is an extremely passionate skier and a world class ski wear designer who has 20 years experience designing for several major brands before Elevenate.
Jimmy Odén – Founder & Brand Director
Jimmy is a ”soul skier” who has been living and skiing in the Alps for more than 20 years. He is a UIAGM mountain guide, member of the Verbier mountain guides bureau and has been responsible for the ski courses and exams in the Swedish Mountain Guides Associations guides program. Jimmy is the author of the Bible for all ‘big mountain skiers’: Free skiing – How to adapt to the mountain. In the past he has been sponsored by a couple of major brands for whom he also acted as a product development consultant
Mårten Pettersson – CEO
25 years of experience from the ski industry together with 3000 ski days makes him perfect for our team. Before joining Elevenate in 2011, Mårten was the editor of Åka Skidor, the leading ski magazine in Sweden. He was also a jury member of ISPO European Ski and Outdoor Awards. Mårten grew up ski racing but nowadays the focus is on free riding and ski touring.
Anton Olofsson – Wizard
Anton is our global sales manager, responsible for logistics and a general wizard. Hats off if you have a fulltime job and still manage to follow this guys pace up a mountain. Running or with skins on, it doesn’t matter you will most likely only see his back.
If you contact the office you will probably talk to the friendly wizard.
Katten – Head of production
The Cat, Le Chat, Die Katze has more than 20 years experience producing for several major brands before joining Elevenate in 2012. During all those years she has never had her picture on any company site, and it didn’t happen this time either.
David Nordblad – Sales manager
David was born and raised on Donsö, an island off the west coast of Sweden. He has spent a great deal of time skiing in both France and in Norway’s Lofoten Islands. David has a positive approach to life and loves every minute outdoors, whatever the weather.
Sweden and HQ
State of Elevenate
830 13 Åre
+46 647 500 06
Austria + Germany
Vroni goes Toni GmbH / TP Sports GmbH & Co KG
+49 (89) 379 596 07
MOC MünchenB 106, Atrium 1
+49 (89) 379 596 07
Via Don Leone Pachera 9
370 22 Fumare Verona
+39 348 31 03 188
ROXEE sport AS
+47 32 87 72 22
+1 970 390 17 76
Scaalp id Sàrl
Chemin de Chantefleur 121
+41 79 625 72 16
Chiyoda-ku, Kudan-minami 3-7-12
Kudan Tamagawa Bld. 3F