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SALE!

Up to 50% off on gear from this season.

OUTDOOR

We simply call it outdoor because the garments are technical and used for a range of different activities.

ÅBC & Elevenate

The ÅBC Collection is a community-made bike collection designed in collaboration with passionate riders from our local bike club Åre Bergscyklister.

EVERYDAY

Everyday gear with a mountain ethos.

MOTION

Lightweight synthetic down gear for all kinds of outings, all year round. A versatile garment that works both as a standalone jacket and as a mid-layer on colder days.

BIKE

Living in the mountains obviously affects what everyday biking entails, as well as how we look at bikewear.

PRODUCT CARE

The easiest way to reduce the environmental impact of a garment is to prolong its life and, although we create very durable products, it is important to care for them correctly.

SKI

Jack of all trades, master of none, is a saying that also holds true for skiwear.
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