PRESS RELEASE 2017-01-16

State of Elevenate – new managing director
aiming for increased international growth.

Elevenate’s uncompromising design for serious skiers has attracted a great deal of attention and is now available via 180 outlets in 13 markets, as well as the company’s webshop. Elevenate has expanded since it was founded, both in Sweden and abroad, as well as being the recipient of many awards and gracing the front covers of catalogues for prestigious international retailers. Growth has stood at more than 30% in recent years, and sales prior to the autumn of 2017 appear very positive. On this basis, a new managing director has been recruited, the aim being to increase international growth and brand development.

“This is a dream job. I’m really looking forward to leading the further development of Elevenate and taking the brand to the next level, alongside an amazingly ambitious team,” says Martin Netinder, Elevenate’s newly-appointed managing director.

Martin Netinder comes to Elevenate from Peak Performance, where he was responsible for the company’s sales outside the Nordic region. In addition to subsidiaries in central Europe and Canada, Martin has also led the development of new markets for Peak Performance over the last eight years, in both Europe and Asia. Previously, Martin was category manager for golf at Peak; prior to that he was Nordic sales director for Callaway Golf. He has also held positions on international boards.

“Elevenate will pass SEK 100 million in turnover in a few years, and there are another ten suitable new markets available via a range of sales channels. We have an incredible journey ahead of us, on which my experiences of the market will be helpful,” continues Martin.

Elevenate’s founders and main owners, Jimmy Odén and Sara Rönngren, are delighted with this recruitment.

“Martin is perfect for Elevenate. His knowledge and international networks make him the right person to develop the company. He is also a pleasant person and has a genuine interest in skiing, so he will fit in well with the team in Åre,” says Jimmy Odén.

About Elevenate:
Elevante was founded in 2011 by skier and designer Sara Rönngren and Jimmy Odén, UIAGM mountain guide. They both have solid backgrounds in alpine skiing and a genuine feel for both design and function. From the very beginning, Elevenate’s uncompromising design for serious skiers attracted attention, as it established partnerships with many of the biggest and best fabric suppliers and presented collections characterised by the richness of their design, their style and colour combinations. The company has subsequently grown constantly, in Sweden and internationally. Recently, Elevenate has received many prizes and awards and also been named one of the five best sports companies among Swedish retailers. Their designs have been featured on the covers of several annual catalogues for internationally prestigious retailers. In November 2016, Elevenate was nominated for the Sports Company of the Year award by Habit magazine. It has subsidiaries in the US and Switzerland and its head office is located in the renowned Swedish ski resort of Åre.

Pictures are for free publication. | Tel: +46 70 851 0010 | +46 76 849 9089

Read press release as pdf

Download press kit