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Seasons change but not our devotion to bringing you great gear. On the path to becoming a four-seasons brand, we have drawn massive inspiration and useful lessons from the mountains surrounding our home town Åre. Let us present another local gem: trail running in the footsteps of the immensely popular Fjällmaraton at Mount Välliste. A better test ground for our new collection is hard to find.
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Elevenate is moving from being solely a winter brand to offering great garments for the warmer seasons as well. On this journey, some places and activities have given us an extra shot of inspiration and endorphins. Allow us to present a local favourite: the St Olavsleden pilgrim trail between Undersåker and Såå, just east of our hometown Åre.
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As designer and one of the founders, Sara Rönngren has lived with Elevenate since it was sketches on a piece of paper. Now, nearly ten years and many winter garments later, she has just witnessed the birth of the brand’s first spring/summer collection. We had a chat with Sara about how this came about and where she finds her inspiration.
Go to story.jpg "Tobias Granath")
Taking the step from childhood holidays in the mountains to becoming a mountain guide in the Alps may seem long, just like the move from junior ice hockey in Stockholm to the top league in France. With a not insignificant amount of determination, Tobias Granath has made his teenage dreams come true. Meet a father-of-four and Elevenate friend who alternates family life in Engelberg with adventure among Europe’s highest mountains.
Go to story.jpg "Hanna Ovin")
She first stood on skis as a three-year-old, was an alpine skier aged ten and ended her blossoming freeskiing career at 18 – but her inner compass still points straight out on the mountain. Elevenate friend Hanna Ovin combines her job as a bootfitter and downhill guide with maximum O2 in Åre.
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As a teenager, he chased down fractions of a second with rifle on his back and skis on his feet. Now he prefers to hunt tranquillity in the snowy landscape of northern Norway, working as a mountain guide based in Narvik and the Alps. Elevenate friend Johan Tollstadius lives for the mountains and dreams of his own ski touring lodge, one that is surrounded by silence.
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She was born in Pakistan, grew up in Abu Dhabi and had never used skis before the age of 15. Elevenate friend Vic Jamieson is living her dream, on skis throughout the winter and rock climbing in the summer.
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