Åre’s unique conditions
Elevenate – Shaped by Åre
Elevenate was born from a desire to take skiing apparel to a whole new level. With our uncompromising attitude, we continue to create garments with the highest level of fit, performance, style and longevity. Elevenate’s founder and IFMGA mountain guide Jimmy Odén writes about Åre’s unique conditions, which inspire us to create products that excel on the mountain.
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Interview with Elevenate’s designer Sara Rönngren
Inspired by the Nordics
A new shell material with recycled nylon and a new range of freeskiing garments are a couple of Elevenate’s innovations for fall 2019. We had a chat with Elevenate’s lead designer Sara Rönngren about her inspiration and what she likes to wear outdoors.
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Changing Perspectives #3
Summer Magic - Paddleboarding in the north
Long days, bright nights – summer is at its best and Elevenate’s culture wear lets you move easily between your adventures, on and off the mountain. A long stone’s throw west of our hometown, you’ll find another of our favourite pastimes; stand up paddle boarding on the Enan River.
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Changing Perspectives #2
Running on clouds
Seasons change but not our devotion to bringing you great gear. On the path to becoming a four-seasons brand, we have drawn massive inspiration and useful lessons from the mountains surrounding our home town Åre. Let us present another local gem: trail running in the footsteps of the immensely popular Fjällmaraton at Mount Välliste. A better test ground for our new collection is hard to find.
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Changing Perspectives #1
A Higher Pleasure - Pilgrims on Two Wheels
Elevenate is moving from being solely a winter brand to offering great garments for the warmer seasons as well. On this journey, some places and activities have given us an extra shot of inspiration and endorphins. Allow us to present a local favourite: the St Olavsleden pilgrim trail between Undersåker and Såå, just east of our hometown Åre.
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An interview with Elevenate designer Sara Rönngren
Made For Summer
As designer and one of the founders, Sara Rönngren has lived with Elevenate since it was sketches on a piece of paper. Now, nearly ten years and many winter garments later, she has just witnessed the birth of the brand’s first spring/summer collection. We had a chat with Sara about how this came about and where she finds her inspiration.
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Where I ski #4
Tobias Granath
Taking the step from childhood holidays in the mountains to becoming a mountain guide in the Alps may seem long, just like the move from junior ice hockey in Stockholm to the top league in France. With a not insignificant amount of determination, Tobias Granath has made his teenage dreams come true. Meet a father-of-four and Elevenate friend who alternates family life in Engelberg with adventure among Europe’s highest mountains.
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Where I ski #3
Hanna Ovin
She first stood on skis as a three-year-old, was an alpine skier aged ten and ended her blossoming freeskiing career at 18 – but her inner compass still points straight out on the mountain. Elevenate friend Hanna Ovin combines her job as a bootfitter and downhill guide with maximum O2 in Åre.
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Where I ski #2
Johan Tollstadius
As a teenager, he chased down fractions of a second with rifle on his back and skis on his feet. Now he prefers to hunt tranquillity in the snowy landscape of northern Norway, working as a mountain guide based in Narvik and the Alps. Elevenate friend Johan Tollstadius lives for the mountains and dreams of his own ski touring lodge, one that is surrounded by silence.
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Where I ski #1
Vic Jamieson
She was born in Pakistan, grew up in Abu Dhabi and had never used skis before the age of 15. Elevenate friend Vic Jamieson is living her dream, on skis throughout the winter and rock climbing in the summer.
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