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Stories  –  Introducing our MTB-collection in the US

MTB in MOAB

Moab, Utah is the epicenter of Mountain Biking in North America. Renowned for its vistas, technical trails and plethora of good coffee shops and breweries. Whether you are polishing a technical move for the first time or gazing at the prehistoric rock structures, Moab has a riding experience for anyone.


For several reasons, it made for the perfect destination for Elevenate to launch the 2021 Mountain Bike collection in the US. In typical fashion, we jumped at the excuse to make the journey to Moab before the sweltering desert sun of the Utah summer makes the destination inhospitable for several months of the year. A perfect weather window and well-tuned bikes brought the team of four to several iconic trails within a few miles of the town-center. Long days of shooting were capped off with a comfortable campsite and engaging conversation recapping our varying experiences on the trails we rode that day.



For our shoot, we were sure to work at the edges of daylight to really showcase the texture and life of the sandstone and snow-capped mountains that make Moab so unique. Slickrock trail, Captain Ahab and Porcupine Rim were the venues of choice. All of these trails offer challenging features and views that will excite any and all Mountain bikers. With a predictable variation in temperature found in hostile desert climates, we were well equipped with the layering on offer from the SS21 line. Oftentimes starting and ending with near below freezing temperatures. Our days on the trials were spent lapping technical uphill and downhill moves that require laser-focus and precise balance. Mountain biking in Moab epitomizes progression. The motivation derived from seeing your friends excel pushes everyone to ride at a level they never believed they could perform at.

The overall consensus - If the Elevenate MTB line can withstand the rigors of a spring week in Moab, it can almost certainly handle a summer’s worth of use in the alpine. The apparel mastered functionality and breathability. An absolute necessity when heart-rates are spiking every few minutes. Moab is a must for every mountain biker in the world. It is far more than the trails, it is the experience of being amongst storied rock walls and mountains. The energy is infectious and the atmosphere creates a level of camaraderie that can’t be developed anywhere else.

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