Elevenate & Åre Bergscyklister
Elevenate & Åre Bergscyklister join forces!
To take Elevenates MTB collection to the next level, we have finally found the best possible partner – right here in Åre. We are delighted to be entering a collaboration with Åre Bergscyklister, an expanding club for Åre’s passionate cyclists, who have the best possible knowledge base for the development of a joint range of garments for demanding off-road biking at our latitudes. For next season, this collaboration has included the development of a new line in the Elevenate MTB collection, which has been given the name ÅBC after the club.
In addition to this, Elevenate will become an official sponsor of the club and the weekly rides it organises. Using the income from their joint collection, both parties are aiming to improve the cycle trails in Åre, with the hope it will become one of the world’s best destinations for mountain biking.
Åre Bergscyklister was founded in 1996. Since then, it has hosted the mountain bike world championships in 1999 and the annual Åre Bike Festival every summer since 2010. The club now has more than 600 members, focusing on cycling as an experience and introducing people of all ages to the joys of cycling. It is also working on developing Åre as a cycling destination and cooperates with local businesses, the municipality and public agencies to expand and improve the local offering for cyclists.
Check out our t-shirt made in collaboration with Åre Bergscyklister here: ÅBC Tee