Why choose Pure?

No fuss, just function – with the Pure Jacket and Pants we focused on the essentials for great days on snow. Durable 3-layer GORE-TEX® makes both pieces reliably wind- and waterproof, while the thin flannel-like backing adds a touch of extra warmth without unnecessary weight or bulk. Perfect when most of your days are spent exploring gravity and flow on the mountain. The design is clean and minimalistic, with few but highly functional details. The relaxed fit ensures full freedom of movement whether you’re charging or cruising. The jacket features a storm hood for maximum protection in rough weather, while ventilation zippers in both jacket and pants let out excess heat and moisture when activity levels rise. The Pure line is developed by Freeride athletes for optimal fit – worn and tested on the Freeride World Tour.