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STORIES
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LONGER THAN A SEASON
Janne's Place
Janne has the kind of home that give you a vision of who someone is before they've said a word. Elevenate gear hanging in the entrence, photos and trinkets gathered for many years. Things with stories attached to them.
Janne has been an Elevenate ambassador since the very beginning and his face has ended up in more than a few books and magazines over the years. But spend an hour with him and you quickly realize he's not a poster boy by nature. He's just a skier who happens to be very good at it, and who genuinely have a passion he can't hide. Some people go skiing, Janne lives skiing.
These days he coaches some of Sweden's most promising mogul skiers, passing on a lifetime of mountain knowledge to the next generation. When the working day is done, Janne stays on the mountain, catching the last light of the day with lined for the soul.
Gear that earns its patina
Janne had shown us around and it became clear pretty quickly that he's a man who values things built to last. There's no fast fashion in his world. Everything he owns has been somewhere, done something, earned its place.
That philosophy extends to how he dresses for the mountain. His most-worn Elevenate piece is his Bec de Rosses shell jacket in dark ink from 2019, still his go-to. On colder days he layers it with a puffer jacket from Elevenate's very first collection, back in 2010. That jacket is fifteen years old. It still works. He still reaches for it.
That's what longer than a season actually looks like. Not a marketing line — a jacket from 2010 on the back of someone who knows the difference between gear that lasts and gear that doesn't.
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ERLEDIGT


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