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When it comes to staying warm and dry on the slopes, PrimaLoft is a game-changer. Engineered to deliver exceptional warmth without bulk, this synthetic insulation is trusted by top athletes and adventurers worldwide. Its performance in cold, wet conditions makes it a go-to choice for ski apparel designed to keep you focused on the mountain, not the elements.
Skiing demands clothing that performs in extreme conditions, and PrimaLoft has redefined what insulation can do. Originally developed for the U.S. military, PrimaLoft is an advanced synthetic material designed to mimic the warmth and softness of down, while outperforming it in wet conditions. Unlike traditional insulation, PrimaLoft retains its insulating properties even when exposed to moisture—something every skier can appreciate during unexpected weather changes or long days in deep snow.
Whether you’re skinning up for a backcountry adventure or dropping into an untouched line, PrimaLoft insulation ensures you stay warm without being weighed down.
When you're carving turns or hiking ridgelines, mobility is everything. PrimaLoft insulation is incredibly light, so you get premium warmth without the heavy, restrictive feel of traditional materials. This makes it perfect for dynamic movements and layering under ski shells.
The mountains don’t always serve up bluebird days. PrimaLoft’s water-resistant fibers keep their loft, ensuring you stay warm even when exposed to damp conditions. Whether it’s wet snow, mist, or perspiration, PrimaLoft performs like a pro.
Skiing is high-energy, and overheating is a real buzzkill. PrimaLoft’s breathable design regulates body temperature, wicking away moisture to keep you dry and comfortable as you push your limits on the mountain.
We use PrimaLoft insulation because it’s built for skiers who demand the best. Our design philosophy merges technical excellence with a clean, Scandinavian aesthetic, and PrimaLoft fits right into that equation. Whether it’s your go-to insulated jacket for frigid chairlift rides or your backup mid-layer for ski touring, gear made with PrimaLoft lets you focus on what matters most—sending it.
For maximum performance on the slopes, layer PrimaLoft pieces with a technical base layer and a waterproof shell. This combo traps warmth, wicks away sweat, and blocks out the elements, keeping you at your peak, no matter the conditions.
PrimaLoft is more than just insulation—it’s the foundation of technical ski apparel that’s built to perform. Check out our materials and techniques such as PrimaLoft and Gore-Tex used in our clothes for men and women to find quality pieces for your mountain wardrobe.
